What customers have to say about our work
"The services provided exceeded our every expectation. Big agency quality with the personalized touch of a boutique. Just fantastic work."
--Harry Pachon
President, TPRI
Knowledge Base
What Should I Look For in a Designer?
Choosing the right designer will make the difference between a positive experience or your worst day that will never end. Take a look at what we have to say about this.
Are you REALLY ready to start your own business?
Owning your own business is the American Dream, but starting unprepared can turn that dream into a nightmare. Here are some questions to ask yourself if you're ready.
How Does the Creative Process Work?
Here's a guide on how the creative mind works and what to expect in the process. Read here
How I Work
Each project starts out with a simple question - "Why do you need a brochure, or web site, logo, etc.?" That's the key to building a successful project and the beginning of what the legal eagles like to call "discovery."
The Basics
An interview defines the project goals, budget, audience(s), competitive positions, legal issues and so on. It also helps me determine my client's expectations. Without asking the right questions, design erodes to nothing more than decoration. Decoration is nice … in your house and on your office walls. I think everybody should own a Degas, but decoration isn't the best for your marketing materials. You can do better.
I like to ask a lot of questions to gain an understanding of your company, your products and services, your competition and overall marketing environment. After this session, I look at your competitors' materials to see what they're up to and to start getting ideas of how we can gain an advantage.
From the information gathered, often a proposal is drafted that reflects my understanding of the project, budget and schedules. Sometimes just an estimate will do the trick. Either way, I really try to make everything as clear as possible so there aren't any surprises. Maybe it's just me, but I don't like surprises … especially if they cost money I hadn't planned on spending. I believe my clients are the same when it comes to their budgets.
During the proposal or estimate development, I decide if I can do the job on my own, or pull a team together from a group of writers, photographers, printers, and other key disciplines that I work with who are just right for your project. I am very fortunate to have a great group of extremely talented people to work with. We bounce ideas off each other, get different points-of-view and tap a broad base of experience to develop an appropriate course of action. Once we agree on the scope of the project and price, the project is on its way.